Integrating social media marketing into Los Angeles California based businesses can help companies improve brand awareness and develop lifelong customer relationships. L.A. is a city of movers, shakers, and industry trendsetters. To compete in this market requires developing a solid online presence.Many notable people have incorporated social media marketing in the Los Angeles California market. L.A. personality, Sean Percival is renowned for his gossip blog, Lalawag which shares entertainment news.Daniel Goodard, actor on the popular soap opera, The Young and the Restless used social media to garner support from fans to support his character’s return to the show. Paris Hilton uses social media to keep fans abreast of her exciting lifestyle and to promote other marketing endeavors such as her recent “Club Paris” iPhone app.It’s always a good sign when the rich and famous use social media. While many celebrities use Facebook and Twitter for social marketing, this is just the tip of the iceberg of available strategies.Social marketing incorporates a variety of strategies that can be interconnected to achieve maximum online visibility. It is a popular venue because it is affordable and lets businesses instantly reach a large group of peopleTo succeed in this arena requires careful planning. Many L.A. companies elect to hire a social media marketing consultant to maximize results. Consultants can help business owners determine which social outlets are best suited for their needs and assist in developing a strategic marketing plan.Angelenos are techno-savvy people; making it easy to connect via social marketing venues. Residents and tourists use social networking groups to locate restaurants, nightclubs, and local businesses.Not only does social media help L.A. companies interact with customers on a personal level, it is also a launching pad to promote other advertising projects. For example, Yamashiro, a popular Asian restaurant in Hollywood uses Facebook and Twitter to promote their Dine and Ride program, Farmer’s Market, Pagoda Bar, and to share information about their private events and weddings.Marketing efforts could be expanded by promoting online videos, podcasts, informative articles, or offering discount coupons or complimentary newsletters via social networking outlets. The key to success is incorporating a variety of online marketing strategies and promoting each through social networking.A primary benefit of social media marketing is the possibilities for promotion are endless. However, business owners must be cautious about over promotion because this will quickly drive subscribers away. People are already in information-overload, so it’s important to avoid publishing promotions too often. This is why developing a strategic marketing management plan is essential.Companies ready to embrace social media marketing in Los Angeles California should take time to learn about available techniques and develop a solid plan. Doing so will help companies avoid becoming overzealous and ensure they do not lose sight of online marketing goals.